Online marketing is about getting your website in front of potential customers, and converting that traffic into business.
If you’re depending on Pay Per Click advertising to get potential customers, you’re paying too much.
In order to get to the top of the natural search results you need a marketing strategy.
Search Engine Ranking results often change week-to-week due to competition, so maintaining a top ranking requires constant monitoring and content management.
Every day more of your potential customers are searching the Internet for the products you offer. If your website can't be found your potential business is going to the competition.