SEO Search Engine Optimizer Defined

Search Engine Optimization (SEO) is the process of improving the position of a given website in the organic or natural results on a search engine. The purpose of improving the organic search results would be to increase relevant traffic volume and quality to the website of potential customers.

Search engines determine these results based on their individual algorithms. The algorithms are designed to produce the most relevant results for targeted words being searched for. These words, used by actual humans looking for a specific good or service, are referred to as Key Words. So the algorithm is the formula that the search engine uses to produce results based on the websites most relevant to the terms in the target search. The earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.

As a marketing strategy for increasing a website ranking or relevance, the Search Engine Optimizers consider how search algorithms work and how the target audience will search for a particular good or service. Search Engine Optimizing efforts will involve a website's coding, presentation, content and structure, as well as fixing problems that could prevent search engine indexing programs from fully indexing the site. Search Engine Optimizing may also include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more user friendly.

This means the Search Optimizer has to be able to determine which keywords are most likely going to be used by potential customers when they are looking for what the website has to offer. It is of little value to target a key word or phrase that has little relation to what the website has to offer since it will just frustrate the people searching and will not result in quality traffic to the site.