Visitor Enhanced Optimization (VEO)

Imagine creating your website without the search engines in mind.

But you've done that, right?

To much focus on creating a site that is built to be "search engine friendly" and you can forget that while search engines may bring traffic, it's still a human who is reading and consuming the content that lives on your site.

While this sounds obvious, not everyone possess the level of focus when making changes to websites. Instead of trying to create original and unique content, more thought is often given to the impact that content can have in the search engines.

Content delivery through outside sources are all thought up and created with strategic placement in mind - Get your Podcast on iTunes, be sure to have your video on YouTube, and make certain that Technorati knows about your blog.

All the while it's the human reader who decides if your website is worth visiting, bookmarking, tagging or coming back again to see what's new.

If you satisfy the simple need of educating or entertaining the reader, they will reciprocate your effort either by linking to your site, or even better, telling their friends about your site. Even though it occurs on the web, social networking is still a key factor to having your website become successful.

So, we always want to make modifications to your site with the reader in mind, because in the overall scheme it's the reader that can make you wealthy not the machine.