Search Marketing News Headlines
Below is headlines from some of the top bloggers in Search Marketing around the world. In order to stay on top of changes in Search Optimization, these are must read articles on a daily basis.
It all about feeding the Beast! If there's one topic that is as alive today as it was in year past, it's paid links. Are paid links bad? What are the ethics? Are they worth it? On and on. But I rarely hear talk some of the more important aspects when looking at them from a resource perspective. First things first, there is rarely anything that doesn't qualify as a paid link (technically). If you're simply buying them outright or creating content
sources to get them or just a mommy blogger that networks; there is an associated cost. Sure, we're being a bit anal in the assessment, but it's true in most cases. You are paying for links. Thankfully,...
When you look at your website analytics and see that your bounce rate is increasing day by day and also your number of new visitors reducing, what do you do, in the beginning you probably just think of it as a bad patch or a general trend, which will recover in due course, but when there is no signs of the bounce rating coming down and new visitors coming to your site, then you probably...
January 26, 2011 at 8:07 PM ET by Matt McGee
As it promised in early December, Google has begun to remove terms associated with piracy from producing search results in Google Instant Search, and from appearing in Google Suggest. That includes searches involving the word “torrent” as well as “BitTorrent,” which is both the name of a company in San Francisco that produces torrent software, [...]
January 26, 2011 at 4:55 PM ET by Chris Sherman
Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, promising to “fix” the “broken” search we all allegedly pitifully struggle with today. In virtually every instance that I can remember, these promises over-hype and under-deliver, rarely offering something that becomes part of my regular search [...]
January 26, 2011 at 2:51 PM ET by Matt McGee
Google has just made a surprising announcement: Google Maps will drop its real estate listings search option on February 10th. Real estate was one of the options available inside Google Maps since July 2009, when it added a similar search form like the ones available on many real estate-specific websites. Google’s real estate search wasn’t [...]
6 Content Tips: How To Write When You Have Nothing To Write About
100% Organic - Search Engine Optimization Tips - Ian Lurie
When I tell a client/friend/colleague they need to add X pages of interesting content to their site, I typically hear one of three answers: 3% of the time: “No problem, I’m on it.” 75% of the time: “But I don’t have anything to write about.” 22% of the time: “No one wants to hear about [...]
Baidu: Beefing Presence Beyond China
Baidu clearly dominates the China search market but does it have ambitions to grow outside the country? Recent developments suggest it is strengthening its presence beyond China.
Facebook Sponsored Stories: Turning Your Life into Ads
When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you.
How Social Media Changed Small Business Marketing
Davanti Digital Media, a full-service digital marketing agency specializing in social media solutions for businesses of all sizes, has just uploaded a new YouTube video entitled, "Social Media For All: How Social Media Changed Small Business Marketing." According to the video description, "Businesses ...
Yahoo Reports More Layoffs, Q4 Revenue
Prior to releasing their Q4 results, Yahoo announced it is laying off another 1 percent of its workforce -- approximately 135 of its 13,600 employees. Meanwhile, Google announced it will hire an additional 6,000 people in 2011. "With the hiring plans, Google will ...
Click Fraud Falls in Q4 2010
The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher than 15.3 percent in Q4 2009, according to the latest Click Forensics data. Click Forensics also warns of a new malware ...
News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers.
PROMOTION & LINK BUILDING
Here are few ideas on finding sources to ask, beg, or barter for links.
SEM AGENCY ISSUES
What retargeting is, why you should care, and what you can do to start offering it to your clients.
SEARCH ENGINE OPTIMIZATION
Advice for SEOs on how to overcome four of the most common problems: short-term vs. long-term goals, organizational constraints, too much jargon, and misunderstanding the value of SEO vs. PPC traffic.
Jan 25, 2011 at 8:27am ET by Greg Sterling
Google has acquired fflick, according to TechCrunch. The price is reportedly $10 million. Is it a talent acquisition, a tool acquisition or both? It’s both. Using Twitter, the fflick service analyzes and organizes comments about movies: overall, most recent, positive, what your friends have said and so on. This is a very interesting service and [...]
Jan 25, 2011 at 3:00pm ET by Pamela Parker
Google's simpler AdWords program, Boost, is getting its national roll-out, after a three-month test period in certain cities and states, the company is set to announce. The search giant also said it will begin displaying Boost ads for searches done on iPhone and Android devices. Google spokesperson Jim Prosser wouldn’t say what kind of usage [...]
Jan 25, 2011 at 3:04pm ET by Danny Sullivan
Finally, anyone can port their mobile phone number to Google Voice. I've been doing so for the past six months. Thinking about making the jump? Here’s my experience, which is largely good. Plus, some thoughts on how this gives Android an added boost ahead of Verizon's iPhone launch. I moved my cell phone number to [...]
In blogging, the written word will never die, but 2011 marks a time in blogging where creating video content has never been cheaper, or easier. So what are you waiting for? Here are 23 reasons you should add video blogging (vlogging) to your mix. 1. Passion Are you using CAPS LOCK to demonstrate your passion? Try video instead. 2. Empathy Bloggers who write about controversial topics are more likely to be demonized in pure print. Video blogging lets people relate to you and helps them see that you’re human. The form encourages empathy and generally means you'll experience fewer personal attacks (unless you’re a political pundit). 3. Rambling You can get away with rambling more in video blogs. Sometimes. 4. Optimization One of the biggest benefits to video blogging is that you grow your SEO skill set...
Ten years ago, if you wanted to achieve success in online business, you had to learn some technical stuff: HTML editing, scripting, FTP, numerous software tools. For SEO, you had to learn all the tags, fine-tune them manually, analyze on-page factors like keyword density. Now, with WordPress and other excellent free tools, creating and managing websites is trivial, and the main things you need for SEO are good content and quality links. If you are a...
Whether you are just getting started or have an existing business that you need to infuse some life and growth into, here is a good strategy that you should follow. Whether you call this your blueprint or your cheatsheet or your To Do List doesn't matter – just read it, absorb it and get to work on it! J While this blueprint/cheatsheet/action plan is based on solid and proven strategies – every industry...
Facebook launched their newer version of Facebook Groups back in October 2010. But it wasn't until the last couple months of being personally involved in some very active and engaging Groups allowed me to see their business potential. If you have a Facebook Page for your business, non-profit, or hobby, let me explain why you might want to consider adding a Group to that social media effort as well: Groups Are Stickier Than Pages Groups Are Fun Groups...
When it comes to Search Engine Optimization there exist nearly as many myths and misinformation about SEO as proven techniques that help you to improve your rankings. What makes it even more complicated is that a lot of the myths cannot be confirmed or disproved, simply because the algorithms of search engines are highly kept secrets and no one knows all the factors that are taken into account when raking a site. After all,...
January 23, 2011 at 9:31 PM ET by Vanessa Fox
The Internet Archive was founded in 1996 to “build an internet library” and offers a searchable collection of digital collections. Internet Archive’s Wayback Machine (launched in 2001) has archived web pages going back to 1996, enabling historical snapshots of the web. As ReadWriteWeb notes, the Wayback Machine has just been redesigned and relaunched with a [...]
by Josh McCoy SEARCH ENGINE OPTIMIZATION
The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! Jan 24, 2011
by Bas van den Beld INTERNATIONAL SEARCH
An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe. - Jan 24, 2011
by Gregg Stewart SMB SEARCH MARKETING
Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. - Jan 23, 2011
January 22, 2011 at 5:59 PM ET by Matt McGee
Ready for do-it-yourself spam fighting? Google has discussed giving searchers the ability to remove domains from its search results. That’s according to Matt Cutts, Google's top spam fighter, who’s been posting frequently in a Hacker News discussion about Google's search quality/spam blog post from Friday morning. In the discussion, Hacker News user “bradly” asks if [...]
SOCIAL MEDIA MARKETING
How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out if they need to see a doctor. - Jan 22, 2011
January 21, 2011 at 12:00 PM ET by Barry Schwartz
Matt Cutts, a Google engineer working on search quality, wrote at the Google Blog that Google has recently released a new spam detection classifier to help prevent “spammy on-page content” from ranking highly in the Google search index. None of this comes as a surprise, Matt told us Google would be stepping up their search [...]
by Rob ChantSMB SEARCH MARKETING
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site. - Jan 21, 2011
Welcome back, Larry! When you were last CEO of Google in 2001, the company was a much loved scrappy underdog with a bright future. Ten years later, you're coming back to the helm. Things have changed. You're soon to be steering a massive battleship that's taking on water from a number of hits over the [...]
by Danny Goodwin NEWS: Search Headlines
Here's a recap of this week's columns and news stories for the week of Jan. 16 to 22, as reported by Search Engine Watch, as well as search news and tips from around the web. - Jan 22, 2011
by Danny Goodwin NEWS: Google
The speculation has already begun. Was CEO Eric Schmidt really forced out and why? Was there friction among the Google triumvirate? Will the introverted Larry Page be a good face of Google as he resumes his role as CEO?
If you reside in the Northwest Washington Region, we would love a chance to meet you to discuss your web promotion needs.
We can actually do Search Engine Optimization for any business in the States but when possible we like to get to know our clients and put faces to names when we are working for you. No matter where you are, if your business depends on visibility in Search Results, give us a call and put our team to work for you. 800-789-0017