Common SEO Questions

The World Of Search Engine Optimization

What is an SEO?
An Search Engine Optimization (SEO) is designed to increase your business by getting more eyes on your website by ranking higher in the natural results for search terms describing the content of your site. This natural ranking is determined by Search Engine Algorithms to give the most relevant results for given keywords. An SEO works to improve your website performance to out-do your competition, and grab you a bigger share of the potential customers looking for your business. Our goal is to get you more business, more profit from the business you do.

Do I need this service?
When you type in your chosen keywords, how many pages do you have to go through to get to your website? Now ask yourself when you are searching for something how often do you go that many pages back to find it? If you are paying for online advertising, through Pay-Per-Click and are unhappy with how much business you actually get from your investment. If you are not satisfied with how your website performs in the native search results on your target keywords, you need our service. We figure you should make more of a profit from your business then the Search Engines do.

How do I get started?
Fill out the strategy form. The more information you give us about your website and your competition the faster we can get started making a difference in your search engine results. Or contact us by email or phone and we will get to work for you. We start by looking at your website and sizing up your competition. Then we prepare a plan of action to help you get to the top of the natural search pile.

Who decides what search terms work best for my business?
You do. We will go to school on your business, learn about your market. Investigate the most heavily used terms used to look for your products and let you make the choice.

How much does it cost?
A little like building a house, determining the cost has a lot to do with how much work has to be done to get the results you want and how fast you want those results. Every vertical is different and requirements to get great results vary. That said, let's break down some other marketing costs. If you want to buy advertising in you local phone directory it may cost your $100 per month. If you want to be found across the country, you need to be found in more than one phone book. Before the internet I was advertising in 100 directories in major markets across the country. That's $10.000.00 per month. The down side is that in every one of those major markets there were more than one directory (parts of California get an average of 15 different directories per household, per year).

Enter the internet, the great equalizer right? Well not if your website can't be found when and where people are looking. Pay Per Click advertising, made it possible to at least for a business to pick which keywords it would show up for providing they could afford to out bid their competition. What usually happens is that a business starts out with a daily budget of $100. They get some results, so they increase that spending. My business is nation wide and extremely competitive so in a very short span of months I was spending between $1500 to $2000 per day ($50,000.00 plus per month)

Search Engine Optimization is a little different in that it gets your website seen in the categories that are relevant, twenty four hours a day, seven days a week, three hundred sixty five days a year. So, the real question is, what is that worth?

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