Here are some tips on creating webpages that other website will want to link to. Great content saves time and frustration requesting links.
The Google AdSense program (which pays publishers for placing contextual links on their websites) and automated spammy "can I buy a link on your site" emails have made virtually every important online publisher aware of the value of links.
In mid 2007 Google began editing toolbar PageRank scores and rankings for many sites that were selling links. It is getting harder and more expensive to buy your way to the top through link rentals.
At the same time, more and more people are writing online. Setting up a blog only takes a few minutes. There are hundreds or thousands of people talking about every topic imaginable, so if you create something remarkable and capture the attention of a few thought leaders who like it, you are going to get links. But how do you create content that people will like?
One of the easiest (and most effective) ways to predict a future and to predict what people like is to immerse yourself in your topic. If you are passionate about a topic, know more about it than anyone else, and openly share information, then eventually people will notice and link to you. If you know what people are interested in, rather than asking them to link to what you have, create something that they would be interested in linking at. Express your world view and your bias in a way that matches their world view.
Each of us is the most relevant thing in our own lives. It sounds selfish but it is true. If you promote other people they will be more likely to promote you. Popular bloggers search to see what people are saying about them. If you want someone's attention linking at them from a blog post on your site is an easy way to get them to notice you. This article about Paris Hilton explains how the concept works in the real world.
Though she hired a publicist to get her on Page 6 She never really talked about herself. She talked about other people. She would mention the designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of any return. She just threw out links.
It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. So they embraced her. She paid attention to them, so they paid attention to her.
The most valuable commodity today is attention.
Social interaction of any type leads to links.
But for people to take you credibly you need to make sure your website adheres to good web credibility standards.
You do not need to "have it all" to get started, but the more credible you look the faster you will gain momentum.
Work to improve your site every day. Over the course of the year fixing or creating one thing a day will lead to a large advantage. Building up a leading market position can take years, but once you get to the top those years are just the cost of being there and a barrier to entry which prevents others from being able to replicate what you built up.