Keeping in mind how the Search Engine Spiders view your website will be the key to being found when a search is made for something you have to offer. Your website has to offer substance to the spider that can be easily digested, found worthy and stored on the Search Engines Database.
Building a website that has a search Spider friendly design is the beginning of Search Optimization.
Believe it or not a website can appear perfectly fine to the human eye and yet be virtually invisible to the Search Engine. A site can have a number of individual pages however if those pages are not properly connected, the search spider will not index the entire site. Likewise a website that relies heavily on Flash or text that only appears in images for visual effect will render that information invisible to the search spider.
To eat an elephant take one bite at a time.
Begin by sketching out the purpose of your site. A good principle is to think of your website like a television commercial. It has to have a hook, something that quickly identifies a need want or desire that your prospective customer can identify as the answer to what they are searching for.
Lead them to the page that is going to answer their search. One page at a time. Nobody likes a pushy salesman. But this is your chance to answer all the questions a customer might have by developing a page that answers that question specifically. Each page of your website must be optimized properly to be indexed by the Search Engine. There are no shortcuts. You should only skip the pages that you don’t want the search engine to find.
Optimizing your websites home page is not enough. If you stop there you might as well not build a website at all. Having many pages make up your website and having each of those pages indexed on the Search Engine will lead more traffic to your site because it will be relevant in each of the answers it provides.
Optimizing your website one page at a time is time consuming but entirely necessary. It is rarely something that can be done once and forgotten. Refining and developing your pages should be an ongoing process. This helps the Search Spider recognize that your site is current, and actively participating in community of the world wide web.
A website that rarely changes might be considered an abandon site. A search engine is like a news agency. It constantly is looking for the most relevant, most current information regarding the results it gives.
However since the results a search engine produces have to reliable, the search spider wants to establish a history of your site. The Search Spider wants to come back many times to your website and find that it is always relevant and consistent in what it relates to. For instance, if the first time the search spider visits your site it discovers that you are relevant to books that might be of interest to young people, it does not want to find relevance to online dating the next time it visits.
Actual page construction is done using Hyper Text Markup Language or HTML. You can think of it as a foreign language that computers use to speak to each other so that tell the internet browser how to show your website. This language gives specific instruction to a users internet browser and the search spider that determine how they read, interpret and display a given webpage.
Information that is intended only for the Search Spider or the web browser can be conveyed by the use of Meta tags. It is a common misconception that these hidden tags are the secret to high rankings in Search Results. If it were the only thing that a Search Engine looked at when it came to your website, that might be true. Fortunately, that is not the case. These tags just assist a search spider and give you, the website owner some say in how your pages are viewed and described by the search engines.
Again, misuse of these tags can be counter productive to your goal of higher search ranking. So use them wisely or not at all.
Meta Keywords and Description Tags
The Meta Keyword tag allows you to tell the search spider what you have designed your page to be relevant for. No, you cannot put the entire contents of the encyclopedia in this tag and show up at the top of every search. As a matter of fact each search engine has its own formula that determines how much weight it will give the information you put here. Best advice is to keep it simple and relevant.
The Meta Description tag allows you to have some say in how the search engine describes your website in its search results. When you do a search on the internet, the results the search engine produces have a Title followed by a brief description of the contents of that website.
If you have ever read one of these descriptions that did not seem to make sense or worse seemed out of context it is normally because the website either has a mistake in the Meta Description tag.
Once again, each search engine handles these a little differently. There is no magic bullet that will zoom you to the top above all others. Each step takes time, consideration and discipline to establish the best practice as it relates to your website, the particular search you are targeting and the individual engine. For instance, your title and description may be perfection on a Yahoo search result and be completely different on a Google result.
The tags are most often found in the top section of the website code or the HEAD section and may appear like this:
<title>Your Website Title</title>
<meta name="keywords" content="things you sell, product name, term used to search for your product, similar term often used to describe your product, brand name you offer,each term or phrase is divided by a comma," />
<meta name="description" content="A quick description that you think best describes your product or service. Something that you offer that differs from your competition while still relates to the search you are targeting." />
You should consider the Keyword tag merely as your desire to bolster the terms you are targeting. If the Search spider does not find you to be relevant for those terms after it looks at your page content, it won’t matter what you put here the spider will disregard it. You could promise to wash the search spiders car for a year, if you do not have content on the page to back up the keywords you have in your meta tag, you are going nowhere.
The Meta Description tag, is what you would prefer to be listed on the search results. If you can get your point across in 200 characters or less you stand a better chance of having it appear correctly. If you need more than that you will get the beginning of your description and then be cut off with a ... indicating blah, blah, blah, you get the point. Having text here that reflects the search terms you want to be found for is a good idea.