If you were a struggling musician, how cool would it be if some of the real Rock Stars would put on a seminar where they would give you instruction and advice on how you can be successful? Well in the Search Engine Optimization industry, this kind of stuff actually does happen.
Duane Forrester Head of SEO for Microsoft
What does an SEO Rock Star constitute? In Search Engine Optimization, what constitutes Rock Star Status would be anyone that has not only had success in getting their clients noticed but they have also been so good at it that they cause Search Engines to take notice and in some cases change.
Todd Friesen and Vanessa Fox
People like, Rand Fishkin of SEOmoz.org, Stephan Spencer of netconcepts.com, Danny Sullivan of Search Engine Land, Will Critchlow and Duncan Morris of distilled.co.uk, Nick Gerner a Search Researcher for SEOmoz, Sarah Bird legal advisor for SEO’s, Jeff Pollard Chief Technology Officer for SEOmoz, and more.
Who was listening? Search Engine Optimizers like Duane Forrester, SEO for Microsoft. and others from around the globe. Why do we get together with other Search Engine Optimizers? The internet, even though it hasn’t been around that long, has already changed the world we live in. Search Engines are what the masses use to give the internet a useful order. The Search Engine that gets used the most commands staggering sums in advertising dollars annually. But that position at the top of the Natural Search Engine Results, depends on being good solid Optimization.
Ben Hendrickson software developer
What makes the Search Engines struggle to keep those results pure is the fear that some other engine will do a better job and cut into their market share. SEO’s are symbiotic with the Search Engines. Being a good SEO is really being a specialized business marketing consultant. A Search Engine Optimizer takes the information about your product or service and helps you get noticed by your prospective customers in the Search Engine Results.
Carlos Del Rio author of User Driven Change
Why would someone that knows how to do SEO need to go to a conference? Two reasons really. First, because Search Engines are continuously changing to keep their results as pure and relevant as possible, there is constant change or adjustments that need to be made by SEO’s to keep their client websites high in the search results. Getting together and essentially comparing notes on the things they have observed about the Search Engines is the best possible way to stay current.
Secondly, to meet others in the industry. Because there are at present only twenty-four hours in any given day, and there are millions of websites that need to be found in their respective markets, no one person or agency is going to be able to serve that need alone. Not every organization is going to serve every level of business need. If you are a Fortune Five Hundred company in a competitive industry, you may need hundreds of man hours per month to accomplish high ranking and online reputation management. But not every business serves the global market or has a million dollar budget available.
We are pretty fortunate here in the Greater Seattle area to have so much Search Optimizing talent available and willing to work together to support the industry.
Rebecca Kelley of 10e20
Networking with other people in the SEO industry gives us to compare notes and a chance to serve more business on more levels. Some SEO's specialize in serving certain vertical markets. Having a background in specific areas can be helpful in understanding unique needs of an individual company or a geographically limited market.
As long as Search Engines continue to change, SEO's will need to continue to educate themselves and update their techniques. A hearty thanks to leaders in the industry that take the time to share their experience and knowledge.